Data Protection for Business: Compliance, Governance, Reputation and Trust

Description

Author: Steven Roberts | ISBN:  9781917134224 | Format: Paperback | Price:  €29 | Publishing:  Feb 2026

About

Data sits at the centre of the modern economy. It presents business leaders and managers with significant opportunities and challenges. To grow their organisations, taking advantage of the latest technological developments, whilst meeting increasingly demanding regulatory and compliance requirements.

In this practical guide, Steven Roberts looks at the steps Irish businesses must take to comply with the data protection laws. Data breaches can have a critical impact on the reputation, operation and finances of an organisation. Public expectations around the use of personal data have also grown, spurred by high profile scandals and increased awareness generated by the GDPR.

Consideration is given to the impact of artificial intelligence platforms. These complex technologies pose particular privacy risks. At a time when managers are looking to AI to grow their business, the author outlines practical steps that can be taken to ensure data protection best practice.

Content Includes

• What is Personal Data?
• A Brief History of Data Protection
• Data Protection Principles
• Legal Basis for Processing
• Data Subject Rights
• Data Processors and Controllers
• Data Protection Impact Assessments
• Direct Marketing
• International Data Transfers
• Auditing and Data Retention
• Security and Data Breaches
• Artificial Intelligence
• Ireland’s ePrivacy Laws
• Fines
• The Importance of Training
• Adjacent Legislation
• Boards and Governance
• The Data Protection Commission
• The Role of Data Protection Officer
• Looking Forward – New Technologies, Ethics and the Role of the Data Protection Officer

About the Author

Steven Roberts is an author, columnist and group head of marketing at Griffith College. A Certified Data Protection Officer, Chartered Director and Fellow of the Chartered Institute of Marketing, he writes regularly for national and international publications on the topics of marketing, governance, strategy and data protection. Steven has extensive governance experience as a senior manager and non-executive director. He is the is the current vice-chairperson of the Compliance Institute’s data protection and information security working group, and was a judge for the 2019, 2022 and 2023 Marketer of the Year Awards.

Who Should Buy This Book?

Data Protection for Business: Compliance, Governance, Reputation and Trust is written and  designed for business professionals.  Told in a straightforward, informative style, it is essential reading for managers and senior leaders seeking to building an effective and compliant data protection culture.

This book will also be an invaluable resource for  sales and marketing professionals, compliance and data protection practitioners and persons interested in  GDPR generally.